1. Well this is it. You are in the fourth quarter of the year and this is where you make or break it. Tons of new companies have entered the industry and none of them have very much influence in the market. Converse left the industry because they went broke trying to pay for all of the returns of their products. Nike is ticked off at the Rock because he body slammed a fan at a book signing event. The board now wants to lower all of their prices by 10% to attract customers during the Christmas season. Would you support their decision? What kind of market structure is in place?
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