Would you recommend a corporate advertising program for JetBlue? Assignment | Online Assignment Help

 

Question is: Would you recommend a corporate advertising program for JetBlue?

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  • Style: APA
  • Number of pages: 2 pages/double spaced (550 words)
  • Number of source/references: 4

 

Discussion Board Instructions

This course will have 4 Discussion Board Forums, each including a thread and a reply. Please follow the steps and instructions below to receive full credit for each forum.

 

Reserve A Question

 

Before beginning your thread, you will reserve a question from one of the appropriate module/week’s Case Studies (found at the end of each chapter in your text). The number of students who may choose the same question to research is limited to 3 students for each question. Reserve a question as early as Monday of the odd-numbered modules/weeks by adding a thread to the appropriate module/week’s forum in which the subject line contains only the title of the Case and the question number (e.g., Google, Inc., Question 2). This will enable everyone to sort by subject line to easily determine which questions have already been reserved. If you select a question that has already been chosen by 3 other students, a score of zero will be recorded for that module/week’s thread.

 

 

Threads (Modules/Weeks 1, 3, 5, and 7)

 

For each Discussion Board Forum, the following headers must include the following:

 

Question:

Write out the Case Study name and question which you have chosen to answer.

 

Answer:

You are required to conduct research using the Liberty University Online Library to respond to each question.  By using the resources available on the Liberty University Online Library site, you will find 3 articles by 3 different authors to answer the question chosen. All of the articles must have been published within the past 5 years. An answer to the question must be based upon a full analysis of the research and must be fully grounded in the research. Compare and contrast the 3 articles you researched, all of which must be utilized in your answer.

 

Your submission should be formatted in a modified (for Discussion Boards) APA format, written in third person, and it should include only primary research (from academic/peer-reviewed journals). Refer to the APA Manual for formatting guidelines. Please note that some formatting (e.g., line spacing, indentation, margins) in your original document may be compromised when you copy and paste your text into the Discussion Board. You will not be penalized for these changes. You will, however, be held accountable for your grammar, capitalization, punctuation, citations, and references.

 

Suggestions of online journals are the Harvard Business Review, Academy of Management Journal, Academy of Management Review, Journal of Management Studies, etc.

 

This section of the posting should be 350–450 words.

 

Biblical integration:

Provide integration of a biblical concept that supports the answer to the Case Study question.

 

References:

Using current APA format, list all references used in the response.

 

 

Replies (Modules/Weeks 2, 4, 6, and 8)

 

You are required to reply to the Case Study responses of two classmates. The classmates you choose to respond to should not have researched the same question as you. Each reply will include at least 2 original references and should be at least 250 words. The response should not be an agreement or disagreement with the initial post, but an evaluation of the author’s analysis. All assertions must be supported by research and should not be based upon one’s “feeling” or “opinion.”

For each reply, the following headings should include:

 

Response to:

Classmate’s Name, Case Study Name, Question Number

 

Response:

An evaluation written in current APA format, using third person.

 

References:

Refer to the APA Manual for proper formatting.

 

Biblical integration:

Just as you did for the thread, provide integration of a biblical concept that supports your reply.

 

 

 

Original Discussion Posting Rubric – 80 pts total

Criteria  
Content  -56 points Advanced Proficient Developing Not present
Analysis of Case Study Question

20 pts

18 to 20 points

You demonstrated clear, insightful critical thinking and provided a detailed explanation for your analysis of the case study question.

17 points

You demonstrated competent critical thinking and provided a basic explanation for your analysis of the case study question.

1 to 16 points

You demonstrated limited critical thinking and provided little explanation for your analysis of the case study question.

0 points

You demonstrated little to no critical thinking and provided little to any explanation in your analysis of the case study question.

Logic and Supporting Research

20 pts

18 to 20 points

Your analysis was well supported by logical arguments based upon relevant and scholarly research.

17 points

Your analysis was adequately supported by logical arguments based upon relevant and scholarly research.

1to 16 points

Your analysis was poorly supported by logical arguments based upon relevant and scholarly research

0 points

Your analysis was unsupported by logical arguments based upon relevant and scholarly research

Biblical Integration 16 pts 15 to 16 points

You demonstrated clear, insightful critical thinking and provided a thoughtful integration of biblical ideas into your posting.

13 to 14 points

You demonstrated competent critical thinking and provided a thoughtful integration of biblical ideas into your posting.

1 to 12points

You demonstrated limited critical thinking and provided little evidence of thoughtful integration of biblical ideas into your posting.

0 points

You demonstrated little to no critical thinking and provided little evidence of thoughtful integration of biblical ideas into your posting.

Structure  – 24 points Advanced Proficient Developing Not present
Grammar, and Spelling

12 pts

11 to 12 points

Your sentence structure is complete with correct spelling, punctuation, capitalization, varied diction, and word choices.

10points

Your sentence structure has minor errors (fragments, run-ons) with correct spelling, punctuation, capitalization, and limited diction and word choices.

1 to 9 points

Your sentence structure has several errors in sentence fluency with multiple fragments/run-ons; poor spelling, punctuation, and/or word choice.

0 points

Your sentence structure has serious and persistent errors in sentence fluency, sentence structure, spelling, punctuation, and/or word choice.

 

Length of response and APA Format

12 pts

11 to 12 points

Your assignment length is correct with sources correctly cited.

10 points

Your assignment length is correct with most sources correctly cited.

1 to 9 points

Your assignment length is inadequate with several format and citation errors.

 

0 points

Your assignment length is inadequate with many format and citation errors or sources not cited.

.

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