Class: Can you recall an advertisement or promotion you recently witnessed aimed towards the middle class segment? Or, did this marketing effort better target the lower, middle-middle, or upper-middle class?
Class: Can you recall here some recent ads that target the working-class segment, or downscale consumers? What was the product and how was the message presented?
Class: Have you ever heard of the Techno Class before this course? What types of marketers would you suppose would be interested in this consumer group? What kind of effective marketing message would they possibly send to this sector?
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