Alaska Airlines: Navigating Change case study
In the final project, you will be developing a change plan for the “Alaska Airlines: Navigating Change” case study. In The Heart of Change Field Guide: Tools and Tactics for Leading Change in Your Organization, Cohen explains what is required from the leader and other parts of the organization to incorporate Kotter’s steps successfully as a change intervention.
Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s first two steps of establishing a sense of urgency and creating the guiding team in a change effort and (b) address each of the critical elements for Section II parts A and B in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 1 and 2.
A. Create Urgency
B. Build a Guiding Coalition
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