What ONE celebrity might this company use and why?

Briefly describe Harley Davidson’s traditional targeting and positioning strategy.
(2) How would you describe Harley Davidson’s brand personality? (For example, what animal would you identify with a Harley? Is it the bully down the block, your best friend, or your younger sister?) Explain why you believe this personality represents the brand.
(3) How might Harley have to change its product management and branding strategies to reach women or older folks? Give some examples.
(4) If Harley aggressively targets women, should the company experience a backlash from ‘males’ and from its current buyers?
(5) Based on the assigned articles, does it make sense for this company to use celebrities to brand the company or for a particular product? What ONE celebrity might this company use and why? Based on the “Teakettle” article, what are the pros and cons of using celebrities to brand a company/product?

Don't use plagiarized sources. Get Your Custom Essay on
What ONE celebrity might this company use and why?
Just from $13/Page
Order Essay
Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.