What is the value of test marketing in new product development which canbe easier with the use of technology?

1. How does an organization like Blackberry develop new products and how do pricing strategies differ when introducing these new products? Do these strategies change as the product moves through its life cycle and what is the value of test marketing in new product development which can be easier with the use of technology that has affected the development of new products.

2.https://link.springer.com/article/10.1007/s40622-015-0118-9

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“There are potentially profitable strategies for various product/channel combinations”

For the ‘online centralized model’ strategy, on what basis do they compete regarding the Fast moving & low value products VERSUS the slow moving & high value products?

For the ‘Brick–and-mortar decentralized model’ strategy, on what basis do they compete regarding the Fast moving & low value products VERSUS the slow moving & high value products?

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