What is the problem here, and how can it be fixed?

Carla’s Bakery is a relatively small company that makes pies, cakes, and cookies sold in supermarkets. Sales employees’ bonuses are determined based on meeting or exceeding the budget. For the coming year, sales employees have set a budget target of 3 percent of sales growth. The market has been growing at 6 percent, and the company has averaged 10 percent growth for the last two years. What is the problem here, and how can it be fixed?

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