What is the basic objective of the market research function?

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1. Discuss the breadth and scope of international marketing research . Why is international marketing research generally broader in scope than domestic marketing research?

2. What is the basic objective of the market research function?

3. Why should a foreign marketer study economic development? Discuss.

4. Discuss the economic and trade importance of the big emerging markets.

Answer this fifth question with at least 1 page.

5. Please explore and critically think about some of the learning objectives and concepts presented in this course. Please effectively communicate how you would lead an organization (or a group of people within the organization) by applying the knowledge you have learned ethically and responsibly.  Your discussion should also include innovative thinking, and information-technology aspects (such as the Internet, social-media, computers, etc.) that may assist you in decision-making. You may frame your discussion around any functional component of business, and in any context; problem-solving, management, leadership, organizational behavior, etc.

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