What is “new” product an how do consumers go about deciding whether to adopt a new product?

How do consumer respond to the various marketing efforts that a company may use.

2.Explainwhat “lifestyle” means. In Asia, what is the significance of family and family and lifestyle on decision making?

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3.Name and describe the type of consumer buying behavior. Which one would you most likely use when deciding on (a)

Where to go for a holiday after graduation and (b) picking a restaurant for dinner?

4.Explain the stages of the consumer buyer decision process of how you and your family went through this process to make a

Recent purchase.

5.What is “new” product an how do consumers go about deciding whether to adopt a new product?

6.What product characteristics influence an innovation’s rate of adoption? Discuss the characteristics of netbooks in relation

To the rate of adoption.

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