What can a business do online to ensure that their product reviews are, for the most part, positive?

Class: What can a business do online to ensure that their product reviews are, for the most part, positive? What kind of damage do you think can happen to a brand if the majority of their online reviews are not in the most flattering light?

Class: When a company develops a new product, should they give much thought to the warranty? In your estimation, does a liberal warranty give Fellowes a significant advantage over the competition? Or, is a warranty a minor consideration for most consumers?

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Class: How would you have responded to these negative Facebook messages? Is there potential here for Nestle to set the record straight, put forth their side of the story and turn this into a positive experience for their brand?

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