An Analysis of Fitbit
4-6 pages case analysis
Provide an executive summary (key Issue, Analysis, Recommendations and expected outcomes)
Define the problem or opportunity to be analyzed
Develop at least two relevant and balanced analysis, can be either company analysis or industry analysis (note SWOT and PEST are insufficient, but a good place to start)
Identify recommended alternative solution and discuss issues related to implementation.
Analyze alternatives in context with defined criteria
As you read the Fitbit Case, please answer the following questions within your analysis:
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