Pick a public company. Which industry is it in?
2. List some of the external entities or factors that are directly interacting with the company? What are their characteristics? What should the company do to maximize their potential opportunities and benefits or minimize any possible harms by these entities or factors? Be very specific with your answers.
3. List some of the external entities or factors that are not directly interacting with the company but in general affecting this company and also other companies within the industry? What are their characteristics? What should the company do to maximize their potential opportunities and benefits or minimize any possible harms by these entities or factors? Be very specific with your answers.
4. List some of the external entities or factors that are not directly interacting with the company but in general affecting this company and also other companies not just this industry but also other industries? What are their characteristics? What should the company do to maximize their potential opportunities and benefits or minimize any possible harms by these entities or factors? Be very specific in your answers.
5. Based on the information you provided above, do you think the external environment for this company is attractive and good for the business? Why or why not?
6. Of the entities or factors discussed above, which are the main 3? Why and why not?
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