Slogans and Logos impacting consumer decision making Assignment | Custom Homework Help

Two parts, 200 words each part

Part 1
Nearly a century ago, the manufacturers of Morton Salt charged its advertising agency with the task of designing an appropriate logo and a slogan for their product. The result was an enduring image in the consumption vocabulary of the average consumer: the Morton Umbrella Girl. Go to the Umbrella Girl’s web page at, and read the history of Morton’s advertising. How does the slogan influence thought-based consumer decision making? Examine the logos that the company has used over the years. How might these influence feeling-based consumer decision making?

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Part 2
The motivation, ability, and opportunity of consumers to sell, donate, or trade items they already own has changed with the advent of online technology. Even venerable non-profit organizations like Goodwill Industries utilize the Internet to inform and persuade consumers concerning the disposition of their possessions. Visit Goodwill’s website at, and search for ways in which the site may influence consumers’ disposition activities. What benefits to consumers and to society does the organization’s website emphasize?

Please be sure to validate your opinions and ideas with citations and references in APA format.

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