Marketing Analysis of SF Express (and subsidiaries) in China and abroad.
Structure is as follows:
Intro, Theoretical Background, Analysis of News Report from URL attached – significance to business, Internationalisation of SF Express, SF Express in China, Marketing Framework, 7P’s analysis of SF Express (Product, Price, Place, Promotion, People, Process, Physical Evidence), SWOT Analysis, and Conclusion. Additional diagrams and charts good
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