The purpose of this assignment is to think about the speech as a whole.
Write a paper (a) describing, (b) analyzing and (c) evaluating a speech. Each analysis paper
should be written in essay format. Papers should be a minimum of 2-3 pages (APA Format,
double spaced, Times New Roman 12-point Font, 1-inch margins). I’ll grade you on content and
how well you understand the course material covered in Barry Brummett’s textbook, your
reasoning, and how well you synthesize material, as well as grammar and mechanics.
In the introductory paragraph briefly explain who is speaking and why.
In the body of the analysis, include:
• the context of the event;
• an explanation of the speech’s historical background;
• an explanation of the primary and secondary audiences of the speech; and an explanation
of the structure of the speech.
• What information is used? Facts? Opinions? Inferences?
• Is the information adequate to meet the needs of the audience?
• Who is the audience? Analyze at least three strategies used by the speaker to meet the
needs of the audience at the event (audience analysis).
• Is this an example, as per Chapters 1 and 2 in Rhetoric in Popular Culture, of a discrete
or diffuse text?
• Evaluate the success of the event; what the purpose of the speech was; if the speakers’
purpose was achieved and how do you know if it was achieved.
In the conclusion, discuss what you took away from the speech. How did the speaker affect you?
What did you take away from the speech? It’s okay if the speech didn’t move you or you thought
it terrible; however, it’s your duty to explain why.
REMEMBER: You must cite Brummett to get full credit.
Finally, do not merely summarize the speech. I’ve watched it. I’ve listened to it. Answer the
questions. Use crisp topic sentences at the top of each paragraph making an argument you will
defend in that paragraph using Brummett.
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