Provide an assessment of the effectiveness of the social media sites

Digital and Social Media Marketing

Select one of the following brands to research:

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  • Wholly Guacamole
  • Sonic
  • Starbucks
  • Coca-Cola
  • Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

  • Fan engagement
  • Brand exposure
  • Customer interaction
  • Page traffic
  • Lead generation
  • Brand image (enhancement)
  • Sales (increase/decrease)

Format your paper consistent with APA guidelines.

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