Positioning Assignment | Custom Essay Help


Doctor Strauss is a new hotel search engine. Like other search engines, it offers users the option of comparing hotels by filtering the search by different parameters and directly booking the room.

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They are aware of the enormous competition in the sector and the existence of some well-known companies in the comparison of hotels. To do this, it will be essential to work on web positioning to occupy a privileged place in search engines and be quickly found in Google searches.

The budget for web positioning will be high. The company’s board of directors knows that it will be a great asset and require a professional in charge of investing said capital in the best possible way. You will be leading the project.


1. Research 3 companies with a profile similar to the one described. Analyse your positioning strategies and compare the results.

2. Create a complete project for Doctor Strauss with the web positioning plan and a budget.
It should adapt to your needs taking into account that:
– The company is in its initial phase.
– They have a high budget.
– It is an online business with great competition.

3. Draft and reason the decisions that are taken for the project, justifying each detail: previous study, keywords, SEO on page, tools used, content, optimisation of resources …

4. Do research on the growth of the techniques of Web Positioning, SEM, SEO and Social media in the last 5 years.

5. Select a company that you consider relevant and is well positioned. Analyse your case concerning aspects that affect SEO.

11 pages / 3025 words

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