|Please see the word document . You will find there a video link and the two questions that need to be answered. Besides the video, please also use outside sources (articles, other videos, blogs, etc) to support the essay, and also apply your own experience as an example of what will be stated in it, if possible. Please make sure to incorporate relevant marketing concepts. This essay is going to be part of a discussion board, so originality is important. Please do your best on this, the professor is very picky. I also included a PPT that may be useful. Feel free to reach me out if you have any questions, thanks|
Video link: https://www.youtube.com/watch?v=H3MJ3GlUNvk
Placing a product at a certain point or location within a market in the minds of prospective buyers.
How is Bacardi positioning their product in this video? What is the Psychographic Segmentation displayed in the video?
Instructions from the professor:
You will have weekly videos to write about in the discussion board. You must apply marketing concepts from the chapter to analyze the effectiveness of the marketing strategy the video discusses. In order to receive a 10, you should apply your own experiences as well as outside sources (article, videos, and blogs) into your discussion as long as you also incorporate relevant chapter marketing concepts.
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