|McDonald’s operates globally. Visit the company’s websites and also search for other resources and perform a SWOT analysis on the company’s internal factors (so, just the strengths and weaknesses for now). Important: Do not search for or use an already-performed SWOT analysis. The point of the assignment is for you to think about and analyze the company. Your response must include at least one reference about the company.
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Developing strategy through internal analysis. (2010). In Principles of management. Minneapolis, MN: University of Minnesota Libraries Publishing. Retrieved from http://open.lib.umn.edu/principlesmanagement/chapter/5-6-developing-strategy-through-internal-analysis/
Seidl, D. (2008). Value chains. In S. R. Clegg & J. R. Bailey (Eds.), International encyclopedia of organization studies (Vol. 4, pp. 1600-1601). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10.4135/9781412956246.n551 Retrieved from http://sk.sagepub.com.ezproxy.umuc.edu/reference/organization/n551.xml
The resource-based view. (31 May 2016). In Boundless management. Retrieved from https://courses.lumenlearning.com/boundless-management/chapter/internal-analysis-inputs-to-strategy/
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