|Assessment week||24-30 May, 2020|
|Course||Principles of Marketing Management|
|Course Code||MKT 300|
|Assessment||Individual Assignment 5|
To be completed by the student
|Student Name||:||Student ID||:|
|Question||Earned Points||Max. Points||Question||Earned Points||Max. Points|
|Total Earned Points||Total Available Points||Instructor Signature|
(Rent payment, Delivery, Raw materials, Executive salaries, Insurance, Package,)
|Fixed costs||Variable costs|
|1. Cooking oil||A.|
|2. Zara cloths||B.|
|3. Ferrari car||C.|
|4. Toilet papers||D.|
|5. Rolex watch||E.|
|6. Nike shoes||F.|
Figure 1: Value-based pricing versus Cost-based pricing
|Strategy||Cost-based pricing||Value-based pricing|
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