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Semester Spring 2020
Assessment week 24-30 May, 2020
Course Principles of Marketing Management
Course Code MKT 300
Assessment Individual Assignment 5
Assessment weight 15%
Faculty Name  


To be completed by the student

Student Name :   Student ID :  


Grading Scheme

Question Earned Points Max. Points Question Earned Points Max. Points
Q1   30      
Q2   30      
Q3   40      



Total Earned Points Total Available Points Instructor Signature


  1. Classify each of the following into fixed or variable costs. (30 marks, 5 marks each)

(Rent payment, Delivery, Raw materials, Executive salaries, Insurance, Package,)

Fixed costs Variable costs








  1. Identify the type of pricing strategy (everyday low price, high-low price, value-added price) applied for each of the following products: (30 marks, 5 marks each)
Product Pricing Strategy
1. Cooking oil A.
2. Zara cloths B.
3. Ferrari car C.
4. Toilet papers D.
5. Rolex watch E.
6. Nike shoes F.



  1. Referring to figure 1,
  2. a) Explain the difference between cost-based pricing and value-based pricing strategies (10 marks)
  3. b) Provide an example for each of them (10 marks).

Figure 1: Value-based pricing versus Cost-based pricing


Strategy Cost-based pricing Value-based pricing

















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