Management final assessment Assignment | Get Homework Help

Follow the Marking and Criteria guide and the aspects shows in the document to finish the report. in part B pretended already submit to a third party, make a change by yourself. don’t worry about the sign off.
my college is called Wentworth college in Sydney
the web of it is www.win.edu.au.
any further information feel free to contact me.
IGNORE THE PART C, I WILL FINISH IT MYSELF.
THANKS A LOT!

 

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BSBMKG609 – Develop A Marketing Plan

FINAL ASSESSMENT

Present Wentworth College Marketing Plan to Senior Management   

BSB61016 Advanced Diploma of Leadership and Management

 

FINAL ASSESSMENT COVERSHEET

Please ensure this form is fully completed prior to submitting.

This page should be on the front of your assessment and needs to be easily accessible.

 

Student Number:  
Student Name:  
Subject:  
Course:  

 

 

STUDENT DECLARATION

I hereby certify that:

 

  1. This assessment task is my own work based on my personal study/research and not the work of another student and/or source.
  2. I have acknowledged all material and sources used to prepare this assessment task.
  3. I have not plagiarised or copied any part of this assessment task from the work of any other student or source either. (I know the penalties for plagiarism include $200 re-assessment fee)
  4. This assessment task has not previously been submitted.
  5. I am aware of the requirements set by my Trainer & Assessor.
  6. I have retained a copy of this assessment task for my own records.
  7. I have completed all my assessments, tasks & activities (on Moodle®) successfully.

 

Student’s Signature: _______________________________ Date: _________________

 

Wentworth Institute RTO Code: 91178        November 2017 Version: 1.0

 

 

Student instructions

This assessment must be based on where you work (or have worked most recently).

This Assessment is designed to test the knowledge that you have acquired throughout the unit. Use the following tips to help you answer the questions:

Read each question carefully. Check with your trainer or assessor if you are not sure what the question is asking.

HINT: Use these questions as subheadings to create a business style report to answer your assessment

Your response to each question should aim to provide enough information to answer the question. In most cases, this can be done with just a few paragraphs. Don’t forget to refer to attachments under the heading (question) applicable, e.g. ‘See attached email’.

Important: Your assessment must contain this coversheet and your own coversheet (for your “report”)

Your answers & assessment submission must professional in style (Business), content and format. Maximum font size 11 points: Font Arial or Times New Roman; single spacing; clear paragraphs with appropriate punctuation, spellchecking and final submission will need to be proof-read. (I.e. few missing words or typos)

In particular:

– Use clear, non-discriminatory language

– Avoid the use of jargon

– Write clearly using plain English

– Consider your target audience

– Ensure that your responses meet the needs of the target audience (in this case your trainer or assessor).

All your work must be original.

Performance Evidence

 

Evidence of the ability to:

 

  • source and analyse information for business decisions including:
  • identifying business problems and issues and related knowledge and data requirements
  • confirming the clear and relevant objectives for analysis of information
  • applying statistical analysis, sensitivity analysis and other techniques to draw conclusions relevant to decisions
  • ensuring sufficient valid and reliable information or evidence is available to support decisions
  • using formal and informal networks to source information not held in formal systems
  • identifying and accessing sources of reliable information
  • using technology as appropriate
  • consultation with stakeholders and specialists
  • contribute information and the outcomes of analysis to decision making
  • disseminate information to relevant groups and individuals including:
  • documenting information and updating databases
  • meeting identified needs of recipients
  • adhering to legal and organisational requirements for privacy and security
  • developing and implementing communication plans
  • design, test and adjust information systems to meet needs and objectives including:
  • management information systems and decision support systems
  • use of technology for optimum efficiency and quality
  • Storage and retrieval of information.

 

Knowledge Evidence

 

To complete the unit requirements safely and effectively, the individual must:

 

  • give examples of existing and emerging technologies and how they can be used in knowledge and information management
  • explain statistical analysis and other quantitative methods commonly used in decision making including several of:
  • correlation calculations
  • long-term trend analyses
  • probability assessment
  • regulation analyses
  • short to medium-term trend analyses
  • dynamic programming
  • linear programming
  • queuing theory
  • simulation
  • transportation methodology
  • outline the key features of management information systems and decision support systems
  • Explain how to utilise risk management plans to determine acceptable courses of action.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marking and Criteria guide:

 

Assessor and student must read this carefully before assessment.

–           All parts of the assessment must be completed successfully in accordance with the guidance provided in the Marking guide for the student to achieve competence in this unit.

–           Students & assessors must note that professionally critical aspects/concepts must be included (e.gDevelopment of key result areas and key performance indicators and standards, coupled with regular and timely coaching and feedback, provide the basis for performance management).

All parts (criteria: e.g. meetings, role plays, performance action plan and written report.) in the marking guide must be completed successfully for the student to achieve competence in this unit

EDUCATOR to complete

 

Observation/assessment Satisfactory

Not Yet Satisfactory

Comments
Pre-assessment work completed
All assessments, tasks & activities (on Moodle®) successfully    
FINAL ASSESSMENT – Part A Prepare and Develop A Marketing Plan
I.        Did the student Create a Vision statementdescribing the desired future position of the college?    
2.    Did the student Create a Mission statement defining the college’s goals and its approach to reach those goals?    
3.    Did the student Do a Situational Analysisidentifying and evaluating existing internal and external elements using both PESTLE & SWOT that may impact on the colleges ability to achieve its objectives?

–        P.E.S.T.L.E.

–        S.W.O.T

   
4.    Marketing Strategythat allows the College to focus its limited resources to delivering and achieving the best opportunities and outcomes including increased student numbers, high attendance rates and a sustainable competitive advantage profitably. (Must be in point form)

 

You must include the specific marketing objectiveswhich should be SMART (Specific, Measurable, Achievable, Realistic, and timed). E.g. increasing number of Advanced Diploma students from 150 enrollments by 20% to 180 enrollments by June 30, 2019

   
5.    Marketing Mix, List the appropriate combination of four P’s—product, price, promotion, and place—for achieving the College’s specific marketing objectives– (100 words on each)    
6.    Identify and assign resources that will be required    
7.    Implementation Plan; include in your plan what tactics and action plans you recommend for implementing the strategies.

 

–        Prepare a fully costed budget

–        Prepare an action plan for implementation, include:

–         the strategies and

–        monitor progress on what must be done

–        when it must be done and

–        who will be responsible for carrying out the various tasks in the plan and

–        timeframes that are sequential,

   
8.    Did the student create a  separate Gantt chart    

 

 

 

FINAL ASSESSMENT – Part B Present Draft Marketing Plan to stakeholders and adjust before final submission
Did the student identify the key stakeholders and submit the draft marketing plan for their initial review, input, ideas and any adjustments to be included?    
Did the student adequately adjust the draft plan to include stakeholder changes for improving the Marketing plan and to achieving support and buy-in to the plan?    
Did the student complete a final check adjusting it for correct grammar, eliminate typos, and spelling mistakes  before finally submitting the, marketing plan to the Senior Management team at Wentworth College    

 

 

FINAL ASSESSMENT – Part C Present Your Final Marketing Plan
Did the student adequately present the marketing plan to the Senior Management at Wentworth College

I.        Presented to the class

II.       used POWERPOINT

III.      sign-off from your educator

   

 

 

 

Assessor to complete: (circle)

 

Did you observe the student? Yes No

 

Further comments required

 

Assessor Comments

 

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

 

 

Resubmission required       Yes_________ No___________

 

Date resubmission must be handed in:  ________________________

 

Assessor’s name and signature:  _______________________________

 

Date:  _________________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FINAL ASSESSMENT DEVELOP A MARKETING PLAN

 

FINAL ASSESSMENT  includes: Part A, Part B and Part C as follows:

 

Part A Involves the following scenario

 

Scenario – You have been commissioned by the General Manager of Wentworth Institute to present a marketing plan to the senior management team

 

Your starting point is to research and analyze the college– by conducting a detailed situational analysis using the SWOT matrix, briefly describe what the current situation and outlook is in terms of factors that will influence the plan and strategies. Include comments on the political environment, the economic outlook current situation with regards to students, key drivers of the Colleges reputation, trends in relevant factors (e.g. student enrolments, competitive position and trends)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You are required to develop your plan in report format under the following headings:

 

  1. Create a Vision statementdescribing the desired future position of the college

 

  1. Create a Mission statement defining the college’s goals and its approach to reach those goals.

 

  1. Do a Situational Analysisidentifying and evaluating existing internal and external elements using both PESTLE & SWOT that may impact on the colleges ability to achieve its objectives
  • E.S.T.L.E.
  • W.O.T

 

  1. Marketing Strategythat allows the College to focus its limited resources to delivering and achieving the best opportunities and outcomes including increased student numbers, high attendance rates and a sustainable competitive advantage profitably. (Must be in point form)

 

  1. You must include the specific marketing objectiveswhich should be SMART (Specific, Measurable, Achievable, Realistic, and timed).g. increasing number of Advanced Diploma students from 150 enrollments by 20% to 180 enrollments by June 30, 2019

 

  1. Marketing Mix, List the appropriate combination of four P’s—product, price, promotion, and place—for achieving the College’s specific marketing objectives– (100 words on each)

 

  1. Identify and assign resources that will be required

 

  1. Implementation Plan; include in your plan what tactics and action plans you recommend for implementing the strategies.

 

  • Prepare a fully costed budget
  • Prepare an action plan for implementation, include:
  • the strategies and
  • monitor progress on what must be done
  • when it must be done and
  • who will be responsible for carrying out the various tasks in the plan and
  • timeframes that are sequential,

 

  1. Create a separate Gantt chart

 

Before submitting your draft, marketing plan reports you will need to proof read it and check and adjusting it for correct grammar, eliminate typos, and spelling mistakes 

 

 

Part B

 

Involves identifying the key stake holders and submitting your draft marketing plan for initial review and to factor in and adjust the plan to gain buy-in and commitment

 

Submit your final draft Marketing Plan to other interested and influential parties

 

  1. You must get a sign–off
  2. Show at least 1 change

 

 

Part C Present your final Marketing Plan to the Senior Management at Wentworth College

 

  1. You must Present to the class
  2. You must use POWERPOINT
  3. You must achieve sign-off from your educator

 

Hint: when presenting your plan you should talk to your audience, not to the screen. Your audience can read the slides, so use your voice to explain more of the details

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