Follow the Marking and Criteria guide and the aspects shows in the document to finish the report. in part B pretended already submit to a third party, make a change by yourself. don’t worry about the sign off.
my college is called Wentworth college in Sydney
the web of it is www.win.edu.au.
any further information feel free to contact me.
IGNORE THE PART C, I WILL FINISH IT MYSELF.
THANKS A LOT!
BSBMKG609 – Develop A Marketing Plan
Present Wentworth College Marketing Plan to Senior Management
BSB61016 Advanced Diploma of Leadership and Management
FINAL ASSESSMENT COVERSHEET
Please ensure this form is fully completed prior to submitting.
This page should be on the front of your assessment and needs to be easily accessible.
I hereby certify that:
Student’s Signature: _______________________________ Date: _________________
This assessment must be based on where you work (or have worked most recently).
This Assessment is designed to test the knowledge that you have acquired throughout the unit. Use the following tips to help you answer the questions:
Read each question carefully. Check with your trainer or assessor if you are not sure what the question is asking.
HINT: Use these questions as subheadings to create a business style report to answer your assessment
Your response to each question should aim to provide enough information to answer the question. In most cases, this can be done with just a few paragraphs. Don’t forget to refer to attachments under the heading (question) applicable, e.g. ‘See attached email’.
Important: Your assessment must contain this coversheet and your own coversheet (for your “report”)
Your answers & assessment submission must professional in style (Business), content and format. Maximum font size 11 points: Font Arial or Times New Roman; single spacing; clear paragraphs with appropriate punctuation, spellchecking and final submission will need to be proof-read. (I.e. few missing words or typos)
– Use clear, non-discriminatory language
– Avoid the use of jargon
– Write clearly using plain English
– Consider your target audience
– Ensure that your responses meet the needs of the target audience (in this case your trainer or assessor).
All your work must be original.
Evidence of the ability to:
To complete the unit requirements safely and effectively, the individual must:
Marking and Criteria guide:
Assessor and student must read this carefully before assessment.
– All parts of the assessment must be completed successfully in accordance with the guidance provided in the Marking guide for the student to achieve competence in this unit.
– Students & assessors must note that professionally critical aspects/concepts must be included (e.gDevelopment of key result areas and key performance indicators and standards, coupled with regular and timely coaching and feedback, provide the basis for performance management).
All parts (criteria: e.g. meetings, role plays, performance action plan and written report.) in the marking guide must be completed successfully for the student to achieve competence in this unit
EDUCATOR to complete
Not Yet Satisfactory
|Pre-assessment work completed|
|All assessments, tasks & activities (on Moodle®) successfully|
|FINAL ASSESSMENT – Part A Prepare and Develop A Marketing Plan|
|I. Did the student Create a Vision statementdescribing the desired future position of the college?|
|2. Did the student Create a Mission statement defining the college’s goals and its approach to reach those goals?|
|3. Did the student Do a Situational Analysisidentifying and evaluating existing internal and external elements using both PESTLE & SWOT that may impact on the colleges ability to achieve its objectives?
|4. Marketing Strategythat allows the College to focus its limited resources to delivering and achieving the best opportunities and outcomes including increased student numbers, high attendance rates and a sustainable competitive advantage profitably. (Must be in point form)
You must include the specific marketing objectiveswhich should be SMART (Specific, Measurable, Achievable, Realistic, and timed). E.g. increasing number of Advanced Diploma students from 150 enrollments by 20% to 180 enrollments by June 30, 2019
|5. Marketing Mix, List the appropriate combination of four P’s—product, price, promotion, and place—for achieving the College’s specific marketing objectives– (100 words on each)|
|6. Identify and assign resources that will be required|
|7. Implementation Plan; include in your plan what tactics and action plans you recommend for implementing the strategies.
– Prepare a fully costed budget
– Prepare an action plan for implementation, include:
– the strategies and
– monitor progress on what must be done
– when it must be done and
– who will be responsible for carrying out the various tasks in the plan and
– timeframes that are sequential,
|8. Did the student create a separate Gantt chart|
|FINAL ASSESSMENT – Part B Present Draft Marketing Plan to stakeholders and adjust before final submission|
|Did the student identify the key stakeholders and submit the draft marketing plan for their initial review, input, ideas and any adjustments to be included?|
|Did the student adequately adjust the draft plan to include stakeholder changes for improving the Marketing plan and to achieving support and buy-in to the plan?|
|Did the student complete a final check adjusting it for correct grammar, eliminate typos, and spelling mistakes before finally submitting the, marketing plan to the Senior Management team at Wentworth College|
|FINAL ASSESSMENT – Part C Present Your Final Marketing Plan|
|Did the student adequately present the marketing plan to the Senior Management at Wentworth College
I. Presented to the class
II. used POWERPOINT
III. sign-off from your educator
Assessor to complete: (circle)
Did you observe the student? Yes No
Further comments required
Resubmission required Yes_________ No___________
Date resubmission must be handed in: ________________________
Assessor’s name and signature: _______________________________
FINAL ASSESSMENT DEVELOP A MARKETING PLAN
FINAL ASSESSMENT includes: Part A, Part B and Part C as follows:
Part A Involves the following scenario
You are required to develop your plan in report format under the following headings:
Before submitting your draft, marketing plan reports you will need to proof read it and check and adjusting it for correct grammar, eliminate typos, and spelling mistakes
Involves identifying the key stake holders and submitting your draft marketing plan for initial review and to factor in and adjust the plan to gain buy-in and commitment
Submit your final draft Marketing Plan to other interested and influential parties
Part C Present your final Marketing Plan to the Senior Management at Wentworth College
Hint: when presenting your plan you should talk to your audience, not to the screen. Your audience can read the slides, so use your voice to explain more of the details
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