You need answer only one question based on the case that I give.
Q: Suggest (and support) a number of strategic options that IKEA might pursue.
Here are some rules for the case, Please follow them.
Do not repeat the wording of the question(s) in your memos
Brief opening and closing paragraphs to communicate the substance of each answer
Avoid very wide disproportions in the space assigned to different answers
Answers should be clearly distinct in their substance, with each addressing only the specific question asked
Draw heavily on case for data (and no other sources)
Apply relevant course concepts
Quantitative analysis (where possible) to support points
Reference data points (case page or exhibit #)
Avoid summarizing case material; avoid direct quotation
Try to use all of the space available to you
Time, page limit, and format constraints are strict (see course outline)
Clearly identify the purpose of any graph or table; label all axes, columns, etc.
In your text, walk your reader through any graph or table you compose
No value in including on page 5 of your memo a copy of an exhibit from the case (simply reference it)
1 pages / 275 words
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