Identifying most impacted markets.

Literature Review & Conclusion

Impact of Global Markets operating structure due to COVID 19 and how they are developing their marketing strategies to target the audiences and keep their business running in different ways.

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Part 1

Utilizing 3 Journal articles, conduct a Critical Article Review. The articles selected for the purposes of this discussion should be a research study related to the marketing topic ( 3 pages of review for each article), below are the topics to cover for each article.

Article 1 – Identifying most impacted markets

Article 2 – Marketing models and transition to current changes

Article 3 – Transformation Methods and Processes

Instructions-

Critical Article Review

Guidelines for the formatting of the critical article review are provided below.

Study Purpose

Discuss the purpose of the study and the problem(s) studied and/or research question(s) identified.

Literature

Provide a summary of the literature review discussed in the study.

Was the background literature reviewed relevant to the study’s purpose?

Research Design

Discuss the design of the research study by responding to the following questions:

What are the hypotheses or research questions being addressed?

Describe the method(s) used to answer the research questions or support/reject the hypotheses.

Discuss the sampling method(s) used.

Are the participants described in adequate detail?

Was the sampling method appropriate to the study purpose?

Discuss reliability and validity as it relates to your study.

Research Findings

Describe the methods of data analysis.

What were the findings of the study?

Research Conclusions

What did the study conclude?

Were any limitations of the study identified?

Discuss how the information provided in the article is useful in the topic you plan to study.

Make sure to include in text citation as well as reference citations

Part 2

Conclusion/managerial recommendations section (3 Pages)

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