Identify a market entry strategy.

Strategizing Globally

Some factors to be considered for a successful global strategy include developing plans for creating new products, assuring customer service and products are what customers want, and recruiting skilled employees to provide this competitive advantage.

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With this in mind, complete the following:

  1. Identify a non-global company.
  2. Select a market entry strategy.
  3. Create a 3-4 page description of how you would enter a specific global market using your chosen entry strategy.

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