CULTURAL DIFFERENT FRAMES OF REFERENCE
A cultural misunderstanding nearly derailed an Indo-Japanese bridge-building project. An Indian firm sent a detailed list of technical questions to its Japanese counterpart. The Indian engineers panicked when they receivedno rely. They wondered what had happened. Was the deal off? A week later, the Japanese engineers responded. Unlike in India or in the United States, the Japanese encourage input from everyone involved in a project. The queries probably went to the heads of various departments so that a complete picture could be presented in response. In the United States and in India, businesspeople expect an immediate response of some sort from e-mails.
Discuss how differing frames of reference affected this misunderstanding. How could such misunderstanding be averted?
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