How are the needs of individual customers of reputation services different from those of enterprises

As you consider the reputation service and the needs of customers or individual consumers, as well as, perhaps, large organizations that are security conscious like our fictitious enterprise, Digital Diskus, what will be the expectations and requirements of the customers?
Will consumers’ needs be different from those of enterprises?
Who owns the data that is being served from the reputation service?
In addition, what kinds of protections might a customer expect from other customers when accessing reputations?

Please discuss along these line.
– What is reputation service, some common examples and purpose of reputation service.
– expectations and requirements of reputation service customers
– how are the needs of individual customers of reputation services different from those of enterprises
– ownership of the data served from the reputation service providers
– security controls to segregate customer reputations from one another

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Use the references below.
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100002

https://ebrary.net/84291/computer_science/securing_systems_applied_security_architecture_and_threat_models

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