Imagine you are a Media Strategist working in an advertising agency and your client
is selling a new line of cosmetic products to females aged between 18-21 years
living in Queensland. You have been asked to provide some media channel
recommendations to deliver your advertising message to this target audience.
Select two (2) above-the-line (ATL) and two (2) below-the-line (BTL) media channels
which could be used to effectively reach this target audience.
? Explain why these channels should be included in the media plan to reach the
target consumer segment?
? Evaluate the pros (advantages/strengths) and cons (disadvantages/weakness) for
each channel (2x ATL and 2x BTL = 4 channels).
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