Explain how the term stimulus generalisation and discuss how icecream manufacturers could use it in their marketing campaigns

Distinguish between extensive decision making, limited decisionmaking and habitual decision making. What level of decision makingwould you expect most consumers to follow in their initial purchaseof a new product or service of : a) a budget holiday b) a hair dye c) a livein maid Question 3 Explain how the term stimulus generalisation and discuss how icecream manufacturers could use it in their marketing campaigns. Question 4 What is the tri-component attitude model? How can a marketer usethis model in developing favourable attitudes for a new range ofsnack food? Illustrate your answer with examples

 

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