There are six types of perceived risk: functional, physical, financial, social, psychological and time. Using examples, explain how a retailer selling expensive furniture could reduce the six types of perceived risk.（NO PICTURES）.
Find and explain advertisement related to the strategic application of instrumental conditioning of: (a) the three reinforcement schedules and (b) shaping.
Many vital and key functions are performed by marketing channels. Of the following, which is NOT one of those key functions?
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