Victoria Secret Business Analysis
Major Case Analysis Instructions (Victoria Secret)
For this assignment, you are required to address an issue or problem faced by your company of choice and will analyze it using the techniques taught in this course. The techniques learned are:
Defining the Problem / Business Economics & The Legal Environment of Business
Evaluating Evidence / Business Finance & Accounting)
Generating Alternatives / Management & Global Dimensions of Business
Ethical Decision-Making / Quantitative Analysis & Business Ethics
Selecting the Preferred Alternative / Information Management Systems
Developing an Action Plan / Marketing & Leadership
Bringing It All Together / Business Integration and Strategic Management
The write-up is limited to 12-15 double-spaced pages, not including a title page and exhibits (include as appendices).
Selecting an Organization
Explore news/current events to locate a business that has a complex problem which needs to be addressed. The problem may be related to any business topic (i.e. accounting, marketing, legal, etc.).
It is suggested that you select a recent problem of a public company, which will ensure that you will have access to the information necessary to complete your project.
As you select an organizational problem for your class project, it is important that you select an organization that is interesting, possibly useful to you in your career, industry, or interests. An organization or industry you are interested in should give you better access to information.
Use the 9-step case analysis process as a guide:
Your analysis and recommendations should be supported with high-quality evidence, including textbooks and peer-reviewed academic journal articles covering the appropriate topics that apply to your specific problem from the following list:
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