Describe how the division addresses customer needs and achieves competitive advantage.

Individual Assignment: Conceptualizing a New Product or Service Division of an Existing Business

Selected Business: Newmont Mining Corporation

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Reference: www.newmont.com/home/default.aspx

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division.

Include the following:

  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
  • Summarize how the vision, mission, and values guide the division’s strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Format your paper consistent with APA guidelines

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  • 12 pt Arial/Times New Roman
  • Double line spacing
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