A.Based on product strategy (Marketing) , and in around one to two double spaced pages provide the following with regard Coca-Cola company:
1- Name as many products as you can that are in the product line marketd using the Coca-Cola brand ?
2- Name as many products as you can that are in Coca – Cola’s product mix ?
B. How would you describe the structure of the Swedish furniture industry in the 1950s? What were the implications for the cost structure and customer responsiveness of the typical Swedish furniture manufacturer and retailer? Was a similar structure evident in other countries as well? How did IKEA try to exploit this?
Find some of the videos related to brand marketing? How do they engage viewers, create a branded community, or otherwise promote brand loyalty?
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