In this highly competitive business environment, businessesare constantly seeking ways to gain traction and understand what ison the minds of current customers and potential customers in orderto increase business efficiency. Many companies have turned tobusiness intelligence (BI) and data analytics. Use the Internetto research articles on data analytics. Select one(1) industry or one (1) company that is currently using dataanalytics. Use the industry / company you have selected as thebasis for your written paper. 1) Analyze the main advantages and disadvantages of using dataanalytics within the industry or company that you havechosen. 2) Determine the fundamental obstacles or challenges that businessmanagement in general must overcome in order to implement dataanalytics. Next, suggest a strategy that business management coulduse to overcome the obstacles or challenges in question. Provide arationale for your response
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