Business-level and Corporate-level Strategies
Choose one of the following industry/company combinations:
The industry choices would be Aviation/Power/Healthcare Industry for GE; Oil Industry for Exxon; Retail Industry for HomeGoods, Banking/Financial Services Industry for USAA, Facility Mngmt/Food Services for Aramark, Tobacco Industry for Altria, Manufacturing for Johnson Controls
GE, Exxon, HomeGoods, Altria, Aramark, Johnson Controls, USAA
Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a six to eight (6-8) page paper in which you:
1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
2.Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
3.Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
4.Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
5.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
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