Analyze psychographic and personality variables useful in understanding consumer behavior.

  • Define consumer behavior.
  • Describe the role of consumer research in the study of consumer behavior.
  • Discuss how to create customer-centric organizations.
  • Explain the stages of the consumer decision process model.
  • Analyze psychographic and personality variables useful in understanding consumer behavior.
  • List the challenges of understanding consumer motivation.
  • Explain the importance of researching consumers’ knowledge, beliefs, feelings, attitudes, and intentions a part of understanding consumer behavior.
  • Discuss the role of cultural and ethnic influences on consumer buying behavior.
  • Describe how companies influence consumer behavior.
  • As a team effort, research a project about an application of consumer behavior principles to a management and/or marketing problem facing an organization.

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